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Protein fortification has been on the rise in recent years. Product innovations are reflected in several product categories: from dairy, via sports nutrition to snacking. The “vegan” trend is also increasing interest in the use of vegetable proteins (including from legumes).
The target group is no longer limited to athletes who need extra protein for muscle building and muscle recovery. The target group 65+ also needs protein-rich products that suit an active and vital lifestyle.
Foodtec tests on a lab scale with protein fortification in biscuits aimed at the 65+ target group. Research has shown that consumers over 65 prefer to keep their diet the same, and want to get the extra protein through their daily diet. The biscuit with the coffee or tea is a great solution. Be sure to get in touch for more information on how this could work for your brand.