LOOK BEYOND WHAT YOU CAN SEE
In simple terms HFSS is short for: High in Fat, Salt and Sugar. The UK’s Department of Health’s Nutrient Profiling (NP) model classifies food and beverage products using a scoring system which balances the contribution made by beneficial nutrients with components that we should consume less of. The lower the score, the “better-for-you” the product.
The HFSS classification restricts the promotion and placement of products within supermarkets but also online shops. The restrictions that the Government has placed on HFSS products aims to ‘shape the marketing to children’ and shape children’s food preferences from a young age and encourage adults to do the same.
We can help manufacturers (brands) and retailers (private label) who struggle with their HFSS scores. Basically we can assist to reformulate the product’s DNA to make it “better-for-you”.