LOOK BEYOND WHAT YOU CAN SEE
Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and screened for its quality, then the concept development stage follows. Concept development is essential because it helps the customers how they want to perceive your product in the market.
No need to say that just a good product won’t do anymore nowadays. Therefore, Foodtec always looks at the total marketing mix surrounding a product idea. Each element of the mix should addressed to turn an idea into a successful concept which should essentially be: simple to understand, well-defined, and should have a predictable outcome.
Let’s go on a customer journey together, and let’s think bigger and beyond the idea of “a good product will sell by itself”.